Case Studies

Boston Activation with Microsoft & AT&T Recap

Goals: Inform the attendees of resources available within Boston including free software provided by Microsoft and upcoming STEM challenges presented by AT&T.

Attendees: Over 200 from within the Boston business community including corporations, nonprofits, city government, and social entrepreneurs.

Examples of attendees: MA nonprofit Network, The Giving Foundation, The Boston Foundation, TECH Planter, Boston Government-Small Business Department.

Activation Results: 150 event attendees (over 75% of total attendees) registered for future resource opportunities through Stimulus efforts on behalf of Microsoft and AT&T.

Philadelphia Activation with Roc Nation, ACLU and United Way Recap

Stimulus worked with ACLU, United Way and The Shawn Carter Foundation (Roc Nation) for the 2017 Budweiser’s Made In America Festival: Executing a 3-Day Activation.

The Stimulus team organized:

  • (Pre-Festival) A Facebook Live event to discuss ACLU and United Way, receiving ticket proceeds from The Shawn Carter Foundation (Roc Nation) as well as how music and culture can contribute to criminal justice reform and early education.
  • Panelists
    • ACLU - Bill Cobb - Deputy Director
    • United Way - Kevin Dow - SVP, Impact and Innovation
    • Recording Artist – Shawn Smith
    • Recording Artist - BriaMarie
  • (During Festival) Our team with supporting partners: Collected data, interviewed attendees and celebrities on early education and criminal justice reform.
  • Goals: 3-day activation across Facebook Live and In-person including video interviews with attendees and celebrities to present programs available within The Shawn Carter Foundation, ACLU and United Way.

    Activation Results:

    • Over 100,000 Facebook Live viewers watched the executives of ACLU, United Way and local artists discuss their program impact and ways to help. (Combined pages of Made in America, ACLU, United Way and Stimulus).
    • Over 100 volunteer sign-ups for ACLU, United Way, The Shawn Carter Foundation; distribution of marketing materials, digital content for website and social media.
    • Example of attendees: Achieveability, Dreamville Foundation, Live Nation and Sprint as well thousands of individuals from across the United States.

Stimulus presents #Connect2Resources

“Let’s Talk Product Donation” September 2017


  • Help large organizations connect to communities
  • Provide hands-on discovery of best fit resources
  • Identify and reach relevant community recipients

Activation Results: We helped over 150 businesses and nonprofits create relationships with large brands for their upcoming events and programs.

Event Partners: NBC10 Philadelphia, Coca-Cola, AT&T, Fiverr, Score Mentoring, WeWork and Quaker City Coffee.


Stimulus was selected by Microsoft as our First ‘Startup in Residence’ to represent our company. As our community partner, their technology and events have identified a need of bringing together diverse groups to ensure business growth within our markets.”

Jeff Friedman Former Director of Government, Microsoft